Solution: Consumer goods
Predict what customers will love or reject before it hits the shelf.
AlphaVu forecasts audience response and tests scenarios to reduce brand risk and increase loyalty.
Forecast
Scenario testing
Executive briefs
What this unlocks
Protect brand reputation
Improve customer satisfaction and loyalty
Forecast reaction to product and messaging changes
Reduce costly missteps
What teams do with AlphaVu
Outcome-first workflows for brand, marketing, and CX teams.
Core workflows
- Forecast reaction to product changes, messaging, and pricing
- Simulate scenarios and creative options
- Identify which segments drive risk vs growth
- Create executive briefs for leadership decisions
The case for prediction
Brands are built on perception—and perception shifts overnight. A product change, pricing decision, or viral moment can move purchase intent before your team even meets.
Use AlphaVu to forecast customer reaction by segment, test creative and messaging options, and show leadership the drivers behind brand risk and opportunity.
Example questions AlphaVu answers
Real questions that AlphaVu answers for teams like yours.
Ask
If we change [ingredient/packaging/price], what happens to satisfaction and purchase intent?
Ask
Which message increases trust and preference among [segment]?
Ask
Where are we at risk of backlash, and what reduces it?
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